Marketing for neurosurgery & spine practices
Sofa Couch Media films your surgeons, runs your Instagram and Facebook, and builds web pages that turn research into booked consults. Your online presence finally matches the quality of your surgery.
Start with a 20-minute discovery call with Miguel. We'll look at your Instagram, Google presence and website and map out where to start.
The gap we see in most spine practices
Posting is irregular, photos are blurry and the feed doesn't show who the surgeon is or what the practice treats.
Procedure pages are thin, the surgeon bio is a paragraph and the path to schedule a consult is buried.
Patients want to see and hear the person who will operate on their spine. Most practices give them nothing to watch.
A patient with an MRI report in hand compares three practices in one evening. The surgeon they feel they already know gets the call.
How patients find a spine surgeon
Your surgeon's explainer videos answer the question before a competitor's ad does.
A steady, professional feed of surgeons, staff, patient stories and recovery milestones.
Procedure pages and landing pages that explain options plainly and make booking the obvious next step.
Automatic text and email follow-up so a late-night inquiry gets a reply before they call someone else.
What we do for spine practices
You get a San Antonio production and marketing team without hiring an in-house marketing department.
We come to your clinic and film around your OR schedule. Each shoot becomes procedure explainers, patient FAQs, surgeon introductions and short vertical clips for Reels and TikTok.
Planning, editing, captions, posting and community replies, handled by us and approved by you.
Pages for each procedure and surgeon, written for patients and built to rank in local search.
Meta and Google campaigns aimed at the conditions you treat, in the cities you serve.
Every web, ad and social inquiry gets a fast text and email response and lands in one pipeline your front desk can work.
Client spotlight
Dr. Galvan's practice had the clinical reputation. Its online presence didn't show it. We built a content system around the surgeon himself: regular on-site video, a managed Instagram and a website that sends patients to a consult.
Plan your practice's marketingWe also work with medical practices like Texas Dermatology, a client for more than five years.
What happens after you reach out
Your goals, your procedures and how your Instagram, Google presence and website compare with other spine practices in your market.
Shoot dates, video topics by procedure, a posting calendar and the pages your website needs, built around your budget.
In Texas or anywhere we can fly direct from San Antonio. We plan around clinic and OR days.
Questions surgeons ask us
Very little. We batch filming into short sessions scheduled around clinic and OR days, and we write the outlines so the surgeon only has to talk about what they already know.
Patients appear only with their written consent, and we keep identifying details out of captions and footage. Your team approves every post before it goes live.
Yes. We're based in San Antonio and travel to film on-site, especially in cities with nonstop flights from SAT. Editing, social and web work happen remotely.
Often, yes. Most in-house coordinators don't have a video crew or an editor. We supply the production and the content plan, and work with your team on posting and approvals.
You get a monthly report covering followers, video views, website visits and consult requests, so you can see what each channel brings in.
Plan your practice's marketing
Tell us about your practice, then pick a time for a 20-minute discovery call with Miguel. We'll cover:
Questions first? Call Miguel at 325-245-9287